Pillow
Sprays
Creative Campaign
As the motion designer for this project, my primary objective was to create captivating videos for Social Media and Performance Marketing to introduce a new product category: pillow sprays.
The challenge was not only to visually showcase the product but also to convey the unique concept behind each spray, emphasizing their distinct scents tailored for specific times of the day. The goal was to communicate the benefits and features of the pillow sprays effectively to resonate with the target audience and drive interest.
Client
AVA & MAY
Contribution
Art Direction, Project Management, Motion Design, Videography, UX
Team
Margareta Rogulski, Sabrina Schafer
Theresa Otto
The
Idea
The creative concept centered around highlighting the time-specific nature of each pillow spray. We conceptualized videos that seamlessly blended aesthetics with information. To convey the essence of each scent, I chose to focus on their main ingredients, leveraging visual storytelling to evoke the desired emotions associated with the intended use.
For instance, a calming nighttime spray would emphasize ingredients like lavender, and other soothing elements, while a refreshing morning spray might showcase invigorating scents like citrus.
The goal was to make the viewer not only see but also feel the intended effect of each pillow spray.
Results
The implementation of this concept yielded positive results. The videos successfully communicated the unique selling points of each pillow spray, creating a visually appealing narrative that resonated with the audience.
The feedback indicated a better understanding of the product's features and benefits among the audience, ultimately contributing to the successful launch of the new pillow spray product category.
cONTACT
mayaratestonb@gmail.com
