HYGH

Outdoors

Motion Design

As a Motion Designer, I was tasked to tailor Out-of-Home videos ​for a diverse Berlin audience, emphasizing Ku'damm and selected ​areas, to shift perceptions, elevate brand awareness, and depict ​candles as essential in refined home design.

Client

AVA & MAY



Contribution

Art Direction, Project Management, Motion Design, Videography, UX


Team

Photography

by Margareta Rogulski



The​

Idea


To dive into the heart of Ku'damm and Berlin, getting to know the locals and uncovering their fancies. Armed with this knowledge, we created a stunning visual story, highlighting the brand's true soul. And what better way to elevate the cozy essence of home than with the warm glow of candles? We wove together a magical tapestry of motion design and animations, bursting with sensory delights.


Of course, we didn't just wing it. We kept our ear to the ground, always listening to the latest industry buzz. And we worked hand-in-hand with HYGH and the marketing team, perfecting our craft and ensuring our videos were as strategic as they were enchanting.

Results


Optimized video ads for OOH displays: 62 Premium in Ku'damm, 92 City displays in key Berlin areas.


Exceeded planned contacts: 12.84 million.

Unprecedented brand awareness.



cONTACT

mayaratestonb@gmail.com

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