HYGH
Outdoors
Motion Design
As a Motion Designer, I was tasked to tailor Out-of-Home videos for a diverse Berlin audience, emphasizing Ku'damm and selected areas, to shift perceptions, elevate brand awareness, and depict candles as essential in refined home design.
Client
AVA & MAY
Contribution
Art Direction, Project Management, Motion Design, Videography, UX
Team
Photography
by Margareta Rogulski
The
Idea
To dive into the heart of Ku'damm and Berlin, getting to know the locals and uncovering their fancies. Armed with this knowledge, we created a stunning visual story, highlighting the brand's true soul. And what better way to elevate the cozy essence of home than with the warm glow of candles? We wove together a magical tapestry of motion design and animations, bursting with sensory delights.
Of course, we didn't just wing it. We kept our ear to the ground, always listening to the latest industry buzz. And we worked hand-in-hand with HYGH and the marketing team, perfecting our craft and ensuring our videos were as strategic as they were enchanting.
Results
Optimized video ads for OOH displays: 62 Premium in Ku'damm, 92 City displays in key Berlin areas.
Exceeded planned contacts: 12.84 million.
Unprecedented brand awareness.